Kathy

Our first bit of television key art: Kathy on Bravo. Or at least I think it's Kathy - the logo could be for a show called Kath. Perhaps a bit too clever trying to make her silhouette into a "y." Still, outside of that questionable show logo - I think this is a pretty effective ad. Very quick read - and I get the key elements right away. For me, I know right away it's Kathy Griffin and she's going to be as risqué as ever. Even if you don't know Kathy that well, she is recognizable and you know she's going to push barriers with the "caution tape." 


"A New Primetime Talk Show." Well, at least it's straightforward and gives me the note I need. It's not a standup special and it's not another reality show. 


Besides the logo - the other area that could use some improvement is the tune-in info. A bit jumbled and chaotic with the premiere date, the day and time, the network logo, and the Twitter hashtag all jammed into the bottom inch. (A bit of a rant here. Do advertisers really need the Facebook button? Isn't that redundant by this day and age? Unless there's specific info - it just gets in the way!) Still the most important data, Thursdays @ 10p, is clear with the white background - and jumps forward.


All in all, an effective ad. Since this is my first review, let me lay down how I'll judge these. No star ratings or point scales. I have always loved the efficiency of Siskel & Ebert's thumbs - and I know they are copyrighted. So, I'm going to simply judge these TV ads on whether I believe the cost of the magazine page or billboard was worth it for the creative - or if the network would have been better off spending more dollars on TV or digital - showing the show in video.


Worth the page!