Here's an example of just too much going on in a one-page ad. Some nice photography of the band. Then we get to see the edge of the carpet to see that it's one inch pile. Not just a love seat behind them, but we also get headphones on one side and some other piece of unidentified electronics on the other. (My wife would have a fit! Someone will end up sitting on it and break the equipment - and possibly their own equipment as well!) Let's surround them with cameras - because no one will understand that it's a reality show without cameras. Oh wait! We need a tagline too! But we can't make it too big because we still have to fit in tune-in information . . . and an album slug . . . oh, and let's list some channel listings . . .and we can't forget Facebook! Simplicity is key in print advertising. A key mantra should always be: boil it down, and then boil it down again.
Ugh. At least all this info draws my attention away from seeing how lame and cliched the tagline of "It's Make It or Break It!"With all the other info, and with such little originality on a tagline - why even include it?
This is clearly an example of when print should not be used. If they feel compelled to list the channel positions, it's apparent they have some tough placements. Why not use local cable where TV Guide Network could dynamically tag their ads with the channel position on that particular cable system? Since I found this ad on the back of TV Guide Magazine - it is likely the ad comes through some barter system - so money was likely not an issue. Still . . .
Should have bought more TV!
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