Today, we get the first appearance of what I call "The Flying V." This is when there is a group cast shot rather than a concentration on an individual and they are grouped in a V formation. We'll probably see this formation numerous times as this blog continues - and it is a very old stand-by for many an advertiser. So much so, that its use has become cliched - at least in my mind - and shows little attempt at imagining other creative solutions. Syfy broke with the V ever so slightly by the bespectacled nerd fifth from left though - so that we are left with . . . What? An upside down, italicized N?
A ton of life happening in this artwork - unlike Magic City below. The individual expressions did make me dwell on this ad a second longer than normal - and that's a good thing. However, it becomes clear that these are individual shots photoshopped together with eyelines not quite matching. But I'm not a "Photoshop Nazi" - and I'll leave the deeper critiques of that to others. We also get a strange UFO-type cloud design and strange blowing leaves - or are those pencil shavings?
So, the artwork has grabbed me slightly, but what is it telling me? Not quite sure if this is a reality show like a Mythbusters - or if this is a scripted series. I'm going to go with scripted - but only because I've investigated the ad deeper here - and the average consumer will not. For me, the "Original Series" slug seems to indicate scripted - as well as what appear to be the standard characters for an ensemble investigation show (like an NCIS or a CSI).
I can't help it, but every time I read the tagline, "The Unexplained Has Got Some Explaining To Do," I always hear Desi Arnaz saying it. The line really doesn't add anything to me that I don't get from the title. In fact, I would rather not have the line interfering with the UFO-effect since that's a little more grabbing.
Overall it's a fair effort. Nothing really special, but passable enough to grab a few folks that might have interest. So . . .
Worth the page!
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